THE TOOLS THATACTUALLY WORK.
We've tested every major SEO tool. Here's the honest breakdown — what's worth paying for and what you can get free.
Affiliate Disclosure: Some links on this page are affiliate links. If you click through and make a purchase, we may earn a commission at no extra cost to you. We only recommend tools we genuinely use and trust. Links marked with Affiliate earn us a commission.
Showing 9 tools
Google Search Console
Free
The single most important SEO tool. Direct data from Google on your rankings, impressions, CTR, and indexing status. No serious SEO skips this.
Best for: Tracking rankings, finding quick wins, fixing indexing issues
Ahrefs
$99/mo
The most comprehensive paid SEO tool. Unmatched backlink database, excellent keyword explorer, and the best site audit tool in the game.
Best for: Backlink analysis, competitor research, keyword discovery
20% recurring commission
Semrush
$119/mo
The Swiss Army knife of SEO. Position tracking, site audit, backlink gap analysis, and a content marketing toolkit all in one platform.
Best for: All-in-one SEO management, PPC research, content optimization
$200 per sale + $10 per trial
Ubersuggest
Free (limited)
Neil Patel's keyword tool. Great for beginners who need keyword ideas without paying for Ahrefs. Limited daily searches on the free plan.
Best for: Beginner keyword research, content ideas
Screaming Frog
Free (500 URLs) / £149/yr
The industry standard for technical SEO audits. Crawls your entire site and surfaces broken links, duplicate content, missing tags, and redirect chains.
Best for: Full site technical audits, finding crawl errors
Google PageSpeed Insights
Free
Google's own tool for measuring Core Web Vitals and page performance. Shows exactly what's slowing your site down and how to fix it.
Best for: Core Web Vitals, speed optimization, mobile performance
Moz Pro
$99/mo
One of the original SEO tools. Domain Authority metric is widely used. Good for local SEO and link building. Slightly behind Ahrefs on data freshness.
Best for: Domain Authority tracking, local SEO, link building
20% recurring commission
AnswerThePublic
Free (limited)
Visualizes the questions people ask around any keyword. Incredible for finding long-tail content ideas and FAQ schema opportunities.
Best for: Content ideation, FAQ content, long-tail keywords
RankMath Pro
$59/yr
The best WordPress SEO plugin with built-in rank tracking, schema markup, and Google Search Console integration. Incredible value at $59/year.
Best for: WordPress on-page SEO, schema markup, rank tracking
30% recurring commission
GET OUR TOOL STACK GUIDE
The exact tools we use at every budget level — from $0 to $200/month.